At Musthad, we enable fashion companies to gain full control of their excess inventory and make informed decisions, powering circularity.

Our vision

At Musthad, we are at the heart of a transformative journey in fashion.

We envision a future where waste management in fashion is no longer associated with landfills and incinerators. Instead, we redefine waste management by introducing a circular perspective, unlocking the value of waste and proving that inefficiency can be transformed into opportunity.

We acknowledge the challenges ahead. As the global population grows, so does the demand for clothing production. Simultaneously, the quality of garments has declined over the years, and the market faces instability due to shortages of natural resources. Yet, we believe that these challenges present an opportunity to build a better future.
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At Musthad, we are committed to leveraging regulatory frameworks like the Waste Framework Directive and adopting a comprehensive approach to waste management that focuses on reuse, repurpose, and recycling.

Our vision is to establish the infrastructure necessary to meet the increasing demand for clothing through circularity. By supporting the adoption of innovative business models, we enable brands and manufacturers to embrace a more sustainable future. Musthad connects these players with circular operators on a global scale, facilitating the matching of supply and demand for feedstock.

Our circular supply chain ecosystem has the potential to save hundreds of millions of tons of CO2 emissions while diverting millions of tons of textile waste from landfills. We strive for a world where polyester yarn manufacturers source raw materials from recycling plants rather than petrochemical suppliers, and cotton producers rely on recycled materials other than traditional cotton farms. With advancements in recycling processes, we foresee a future where recycled fibers match the quality of virgin materials, reducing dependency on conventional raw material sources.

Transparency and accountability are at the core of our mission. Musthad’s traceability system ensures that brands can monitor waste flows effectively, safeguarding their reputation, demonstrating compliance with regulations, and aligning with consumer values. Our circularity reports provide reliable impact metrics, enabling brands to meet sustainability targets and secure critical financing.

As fashion companies embrace multiple circular activities, Musthad’s role as a centralized platform becomes indispensable. We enable brands to scale circularity, proving that circularity is not just a necessity but the smartest business model to turn inefficiency into value.