MUST HAD IS THE REFASHION PLATFORM

FOR UPCYCLED clothing AND ACCESSORIES.

We offer high-quality and unique clothing exclusively produced from fashion industry waste.

A truly sustainable model where fashion items are made starting from what already exists.

Through our refashion community, responsible brands and conscious consumers can easily meet, discover each other and continuously learn about sustainable fashion.


OUR NAME.

The expression must-have is associated with “essential” clothes that consumers must have in their wardrobe. By coining this common saying, fashion brands have consciously pushed purchases over the limit.

By turning have into HAD we want to highlight the need for a paradigm change where the desire for owning and purchasing new products at any cost shifts towards conscious and responsible choices such as REUSE, REPURPOSING and RECYCLING.


Our Values.

We aim to renew the fashion industry, revolutionising the way we consume and accelerating the transition towards a regenerative fashion.

#craftsmanship
#creativity
#innovation
#quality
#sustainability
#transparency

REFASHION BRANDS.

REFASHION BRANDS.

REFASHION BRANDS.

We partner with brands, artisans, laboratories and designers who, through creative upcycling processes, give a new life to textile waste such as:

Pre-owned clothing
Leftover fabrics
Deadstock clothing
General waste
TRANSPARENCY.

We unveil their creations and tell their stories made of passions, traditions, craftsmanship, innovation, values and uniqueness.
We strongly believe in collaborations as a sustainable mindset and for this reason we encourage and facilitate fruitful collaborations between them.
We offer them a place and the tools where they can grow and continue to create value from waste.

“Uncommon thinkers REUSE what common thinkers REFUSE”
J.R. D. Tata

CLOSE THE LOOP.

Close the loop is a project born from the desire of the three Founders of Must Had to positively contribute with a more significant impact to the Fashion waste problem.

This initiative aims at "closing the loops", committing in the rescue of textile waste that after being revaluated are put back into circulation, ready for a new "loop".

We personally collect second-hand and deadstock clothing from people, brand’s warehouses or shops, and distribute them to our network of Refashion brands who then give them a new, fashionable life.

Our network of Refashion experts is very heterogeneous and varied, indeed each of them is able to repurpose the garments in its own creative way, based on their expertise and style.

Every “Close the Loop” unique piece is eventually digitalized and offered on our platform.

We love fashion and we do not need to stop buying clothes.
But we need to rethink our relationship with them and learn how to buy better.

Embracing REFASHION as the evolution of FASHION.
Because everything deserves a second chance.