REFASHION EXPERTISE
Pre-Owned Clothing
To give a new life to clothes and accessories that have been previously owned and worn by someone else.
Leftover Fabric
To give a new life to excess fabrics left over from the production of textile mills or garment factories.
Deadstock
To give a new life to unworn products that a company has been unable to sell.
General Waste
To give a new life to any kind of pre-consumer or post-consumer material that has been discarded.
VAER is a Copenhagen based upcycling brand. We give new life to discarded textiles by transforming jeans and workwear into upcycled sneakers. At VAER, we believe in making sneakers that are as sustainable as possible throughout the entire lifecycle, which is why we upcycle old VAER sneakers into new soles.
Upcycling is usually a one-of-a-kind process. Vaer is changing this by standardising the input material so that we can make production scalable.
By doing this, we skip resource intense steps such as spinning, weaving and dyeing. We are thinking circularity into our design by using discarded jeans, work wear and tablecloths. We also upcycle old VAER sneakers into new soles.
VAER was founded in Copenhagen in 2019. The name VAER comes from the Danish word ‘vær’ or ‘værdi’ which means ‘be’ and ‘value’. We chose it because we take valuable materials and upcycle them into an even more valuable product.
By doing this, we skip resource intense steps such as spinning, weaving and dyeing. We are thinking circularity into our design by using discarded jeans, work wear and tablecloths. We also upcycle old VAER sneakers into new soles.
VAER was founded in Copenhagen in 2019. The name VAER comes from the Danish word ‘vær’ or ‘værdi’ which means ‘be’ and ‘value’. We chose it because we take valuable materials and upcycle them into an even more valuable product.
"We use waste to make fashion"
"Transforming old jeans into new sneakers"
"Transforming old jeans into new sneakers"
