To give a new life to clothes and accessories that have been previously owned and worn by someone else.
To give a new life to excess fabrics left over from the production of textile mills or garment factories.
To give a new life to unworn products that a company has been unable to sell.
To give a new life to any kind of pre-consumer or post-consumer material that has been discarded.
Unconventional garments in a sartorial way, MICHAEL RUGGIERO brand is focused on the use of 100% of the selected fabric for the creation of each garment.
The brand was founded with the main purpose to offer a sartorial product that respect the planet, using a sustainable approach. Each piece requests a research and a study on its structure to design an atypical paper pattern, to get a zero-waste garments. The brand defined this atypical way to design garments “Experimental Off-Centre Tailoring Method” or “Off-centre tailoring”. It is very close to the sartorial aesthetic, the structure and focus on details appear in all the pieces, but some sartorial rules are changed to get a sustainable concept.
"Experimental Off-Centre Tailoring Method"