To give a new life to clothes and accessories that have been previously owned and worn by someone else.
To give a new life to excess fabrics left over from the production of textile mills or garment factories.
To give a new life to unworn products that a company has been unable to sell.
To give a new life to any kind of pre-consumer or post-consumer material that has been discarded.
The world doesn't need another fashion company.
Blue of a kind is meant to be not just a fashion company, rather a community built around an idea.
They believe in the possibility to reconcile style, contemporary fit and products with a valuable heritage, together with a sustainable production process.
Each item is (re)crafted in their plants, a bunch of kilometers from Milan.
Great part of their raw material are high quality vintage garments.
They source them between France and Italy, ship them to their plant where they are completely taken apart at the seams, each piece refitted and then sewed back together on the basis of new, contemporary and beautiful styles.
That’s our approach to "chic" in the contemporary age, mixing street-fashion and vintage to create a new, effortless and relaxed way to luxury.