UNIQLO X MUST HAD CIRCULAR COLLABORATION
“Extending the life of clothes by just nine extra months of active use would reduce carbon, water and waste footprints by around 20-30% each.” - Source: Wrap
There’s a beginning, but hopefully no end: Must Had and Uniqlo, from 2022, will officially work together on upcycling projects and activities. A fixed multifaceted collaboration that is going to approach upcycling holistically, moving attention from one aspect to the other and providing a comprehensive picture of many potential reuse options.
A strong mutual support, standing up for Circular Fashion, whose double-scope wants to benefit our People & Planet. Not only we do take care of the environment, lowering the impact of the fashion industrial production, but also, we nurture people’s minds and educate about the value of waste, the uniqueness of upcycling and the beauty of diversity.
With the purpose to extend as much as possible the action plan over the next years, Must Had and Uniqlo have started this collaboration with the 3 following projects, aimed at raising awareness about the fact that everything deserves a second chance and extending the life of a garment means extending the life of our Planet.
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EXTENDING THE LIFE OF UNIQLO’S WASTE
“We carry the story of the people who made our clothes.” - Ali Hewson
Must Had is now an important destination for pre and post-consumer Uniqlo wasted clothing, enabling to keep them into the loop by giving them a new life.
But how does the process work? The Japanese brand donates to Must Had the textile waste they produce, such us deadstock, defective or returned clothing. After an accurate selection and according to the know-how and capabilities of our Refashion ecosystem, Must Had distributes such waste to the brands of its community to be upcycled, revalued. and put up for sale on musthad.com.
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UPCYCLED FITTING ROOM CURTAINS REMADE IN ITALY
Must Had has been selected by Uniqlo to produce, for the first time, 50 upcycled curtains for their fitting rooms in the stores of Milan and Copenaghen.
The regenerated curtains come from old unused furnishing fabrics and have been upcycled by Batna, one of the brands part of the Must Had community, who involved people in need and asylum seekers for the production.
In addition, the Uniqlo patches were applied by a local association providing work to inmates from the prison of Turin.
In each fitting room is displayed a sign introducing the story and mission behind this initiative, and a QR with the links to Must Had social media channels.
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MUST HAD AT RE.UNIQLO STUDIO
Must Had has been given a corner inside the Uniqlo p.zza Cordusio store in Milan, the RE.UNIQLO Studio.
RE.UNIQLO Studio is both an outlet and a learning spot allowing visitors to repair their old clothes, learn about sustainable materials and enjoy Must Had collection which has been produced giving a new life to Uniqlo defected garments.
The presence in the Italian store of the Japanese brand is just the beginning, since the collaboration aims at replicating the same format to other Uniqlo European stores.