To give a new life to clothes and accessories that have been previously owned and worn by someone else.
To give a new life to excess fabrics left over from the production of textile mills or garment factories.
To give a new life to unworn products that a company has been unable to sell.
To give a new life to any kind of pre-consumer or post-consumer material that has been discarded.
VAER is a Copenhagen based upcycling brand. We give new life to discarded textiles by transforming jeans and workwear into upcycled sneakers. At VAER, we believe in making sneakers that are as sustainable as possible throughout the entire lifecycle, which is why we upcycle old VAER sneakers into new soles.
By doing this, we skip resource intense steps such as spinning, weaving and dyeing. We are thinking circularity into our design by using discarded jeans, work wear and tablecloths. We also upcycle old VAER sneakers into new soles.
VAER was founded in Copenhagen in 2019. The name VAER comes from the Danish word ‘vær’ or ‘værdi’ which means ‘be’ and ‘value’. We chose it because we take valuable materials and upcycle them into an even more valuable product.
"Transforming old jeans into new sneakers"