To give a new life to clothes and accessories that have been previously owned and worn by someone else.
To give a new life to excess fabrics left over from the production of textile mills or garment factories.
To give a new life to unworn products that a company has been unable to sell.
To give a new life to any kind of pre-consumer or post-consumer material that has been discarded.
Shamur is the Sweater.
The care for details and the study of lines and movements are the architecture of a thought.
A yarn taking shape accompanied by the jingling of the needles and craft machines.
Mauri- Sasha give rise to Shamur, that in Hebrew means "preserved".
This is how Maurizia decides to name her crafted knitwear line, characterized by an extreme care for details and quality.
The philosophy of Shamur consists in preserving the traditions, the Made in Italy and the Arts that are being lost.
Expert and experienced knitters give life to limited edition capsules by reusing yarns rescued from Maurizia's old archive or deadstock and second-hand sweaters.
"Nothing is ever over..."