To give a new life to clothes and accessories that have been previously owned and worn by someone else.
To give a new life to excess fabrics left over from the production of textile mills or garment factories.
To give a new life to unworn products that a company has been unable to sell.
To give a new life to any kind of pre-consumer or post-consumer material that has been discarded.
Two people, a small tailor's shop and a purely artisanal mindset.
The evolution started in 2010 when Sartoria Ismara gave life to their first collection and offered it to the customers of the tailor's shop.
The reception was good and the team decided to start the first collaborations with multi-brand stores.
Behind their comfy and minimalist pieces, Sartoria Ismara strongly focus on the environmental impact that they generate and for this reason they prioritize natural fibers.
All the products on Must Had are produced with leftover fabrics rescued from the textile manufacturing district of Biella where they were wasted from the production of high-end men's clothing.