To give a new life to clothes and accessories that have been previously owned and worn by someone else.
To give a new life to excess fabrics left over from the production of textile mills or garment factories.
To give a new life to unworn products that a company has been unable to sell.
To give a new life to any kind of pre-consumer or post-consumer material that has been discarded.
Florania is a collective of under30 designers from Milano.
They are focused on sustainability and upcycling, while keeping alive the creative collectivity that surrounds them with collaborations and inclusion.
Trans*formative Thinking Through Clothes.
In the creative process, discarded materials are a starting point for construction and consequently, the outcomes are more intricate and unique than pattern-made designs.
It’s a long experimental work, entirely handmade.
The brand is guided by an optimistic and progressive vision of fashion and the future, with an attention to craftsmanship and an “horizontal” design process in which every brain is valued.